About

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I'm a Creative Pragmatist who specializes in bringing brands to life through cohesive and unique experiences. This means I think big, push the boundaries, and challenge the status quo while grounded in the reality of business needs, goals, and constraints. I'm a project manager and creative strategist. Left and Right Brained. 

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​I believe a brand is more than a logo. The best brand experiences are those that transcend every touchpoint, from digital to physical and everything in between. When all teams are aligned on a shared vision, customers have a seamless experience focused on their needs. 

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I always come back to the users. My background in psychology, design thinking, and user insights, plays a huge role in my approach to building unique experiences. 

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Some fast facts: 

• I got my MBA from an art school (see left/right brain comment above) 

• ​I love a good framework; if it doesn't exist, I'll make it 

• My dog has a french name but I majored in Spanish (and psychology)

• I worked in tech, startups, and at agencies before rethinking my approach to work, going out on my own, and also starting a stationary business 

• I have a low grade rebellious streak that allows me to question to status quo and do things differently

• I'm a middle child so I play well with others and like to collaborate with teams