About 

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I'm a Creative Pragmatist who helps organizations build brand experiences that actually work—not just look good on paper.

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What that means: I specialize in bridging the gap between bold creative vision and business reality. I think big and challenge the status quo, but I'm always grounded in what's actually feasible given your goals, resources, and constraints. I'm equal parts project manager and creative strategist—left brain meets right brain.

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My approach: I believe a brand is more than a logo, and the best brand experiences transcend every touchpoint—from digital to physical and everything in between. When all teams align around a shared vision, customers get seamless experiences that actually meet their needs.

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I always come back to the users. My background in psychology, design thinking, and user insights drives how I approach building experiences. I don't just design for what looks good; I design for what works for real people.

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What I bring to the table:

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• Brand strategy & positioning: Defining who you are and why it matters to your customers

• Customer experience design: Creating cohesive journeys across all touchpoints

• Organizational alignment: Getting teams on the same page so the experience actually delivers

• Strategic problem-solving: Building frameworks when they don't exist (and I love a good framework)

 

I've worked with startups, tech companies, and agencies before rethinking how I wanted to work—going independent and also launching a stationery business on the side.

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Some fast facts about me:

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• I got my MBA from an art school (see that left/right brain thing again?)

• I have a low-grade rebellious streak that lets me question the status quo and do things differently

• I'm a middle child, so I play well with others and genuinely love collaborating with teams

• If a framework doesn't exist for what we need, I'll build one